Thursday, June 20News For London

ZARA under fire: fashion brand slammed for alleged insensitivity in ad campaign

Credit: Holly Kintuka

Fashion multinational ZARA is under scrutiny after it released a set of pictures for an ad campaign on its Instagram account.

The images featured model Kristen McMenamy, who was surrounded by debris while carrying a mannequin covered in white cloth and plastic. Social media users were quick to call it out as insensitive, drawing parallels to pictures from the Israel-Palestine war.

The hashtag #BoycottZara gained traction on X, formerly known as Twitter, where users expressed their disappointment with the campaign.

Credit: @AhsanAliButt0 on X

The campaign was a part of Zara’s Atelier series called ‘The Jacket’ described by the company as, “A limited edition collection from the house celebrating our commitment to craftsmanship and passion for artistic expression.” 

Many social media users and Palestine supporters have come forward and called it “distasteful” and “sick.”

Credit: Holly Kintuka

Instagram influencer and Palestine supporter, who goes by Aziza expressed her disappointment.

She said: “the act by the organisation isn’t surprising but still immensely disgusting, insensitive and evil.” 

Zara has now removed the images from their social media platforms. However, the discussions surrounding the controversy continue.