Sunday, December 4News For London

Hamleys annual Christmas Toy Parade

The countdown to Christmas is in full swing as the world’s largest Hamleys toy parade took place on Sunday 19th November 2017 in Regent Street.

Hamleys Toy Parade 2017 (Image by Charline Bou Mansour)

The Christmas Toy Parade attracted over 800,000 Londoners and even tourists that have come from around the world to enjoy and even take part in this annual parade.

Why is this event so important?

Hamleys is the oldest and largest toy shop in the world selling more than 50,000 toys in the flagship store. By 1837 Hamleys was a London landmark and the toy store moved to its current site on Regent Street in 1881.

Children queuing up to take pictures with their favourite characters. (Image by Charline Bou Mansour)

Regent Street was transformed into a festive wonderland as it featured a marching cast of over 300 children’s characters including Scooby Doo, Buddy the Elf, Sonic the Hedgehog and Peppa Pig.

The end of the parade (Image by Charline Bou Mansour)

There were entertainers dancing around including elves, Hamleys toy soldiers and others. So many children from different backgrounds came along to the parade and waited in line to meet the life-sized cartoon toys. Even parents joined in the fun by taking selfies with their children’s favourite characters!

Interviews at the Hamleys Toy Parade 2017


The event lasted around six hours giving guests plenty of time to spot all of the fun characters.

Don’t worry if you missed it this year, there is always next year!