
Country music grabs a new generation at C2C festival
The abundance of youthful faces at the Country to Country festival shows that the future of country music could well lie with its audience. Reporter Steff Humm
Conjure up an image of a stereotypical country music fan and you probably don’t think of English twenty-somethings, tweens and children gleefully crowding round a stage to bop along to songs of whiskey and heartbreak.
The annual Country to Country (C2C) music festival, which attracted 50,000 people to the O2 arena, proves that the idea that country music belongs to middle aged, Stetson-wearers doused in rhinestones is outdated. Instead, the genre has evolved to encompass all age groups, from those that remember the days of Hank Williams to the generation too young to watch Miley Cyrus videos.
Music manager Peter Christoph