
The NHS pairs up with dating app Tinder to increase organ donation
Dating App Tinder has teamed up with the NHS to raise awareness about organ donation.
According to NHS Blood and Transplant, organ donation from people in their 20s and 30s is on the decline in the UK.
Tinder has subsequently launched a campaign using celebrity profiles to encourage users to sign the organ donation register.
The campaign will feature celebrities such as Jamie Laing from Made in Chelsea, Emmerdale’s Gemma Oaten and Olympic gold medallist Jade Jones.
Ive teamed up with the NHS and @tinder to show the importance of organ donation! #timetosign https://t.co/eRtYPiFuGn pic.twitter.com/eG2PJjdeNf
— Jamie Laing (@JamieLaing_UK) December 14, 2015
A spokesperson for he NHS told Westminster World that it is hoping the partnership with Tinder will spur an increase in you