Busy store front in Oxford Circus| Photo Credit: Anjali
Coronavirus restrictions have had an enormous impact on our daily lives; from jobs to consumer habits and social distancing, businesses and individuals are continuously adapting to survive the lockdown/tier system cycle.
The clothing retail market has experienced economic impact across the scale – from businesses increasingly relying on online sales, to some going into administration. The hospitality sector has suffered too, and currently operates under restrictions to support social distancing.
Tier 2, the category London is in, does not include restrictions on clothing retailers re-opening since the latest lockdown was lifted last week. Shops like Primark kept some of their branches open through Thursday night.
Shoppers walk around central London. Credit: Lubna bin Zayyad
Black Friday and its follow up - Cyber Monday saw retailers markdown products in a bid to get consumers to purchase items leading up to the holiday season.
Online retailer Pretty Little Thing caused a commotion over the weekend after introducing their ninety-nine percent off sale. Consumers everywhere expressed their disappointment over missing out on such a huge sale - where clothes were going for as little as fifteen pence. However, many expressed concern over just how sustainable and ethical the major sale was considering the brand is one of many fast fashion retailers on the market.
Fast Fashion is cheap- but at what cost?
In a bid to both create and keep up with demand, bu...
Arcadia Group faces downfall due to the pandemic which brings an end to the empire.
Photo credits by Rashi Agarwal
Sir Philip Green is the owner of the retail empire Arcadia group that owns high-street brands like Topshop, Topman, Burton, Dorothy Perkins, and Miss Selfridge. Amidst the lockdown, the stores saw a significant drop in footfall while putting 13,000 jobs at risk.
Is COVID-19 the only reason for the fall of this huge empire? Why didn't the Arcadia group invest in digital marketing like other brands?
Even before Coronavirus took over the world, Arcadia group was struggling against the new online-only fashion retailers like Asos, Boohoo, and Pretty Little Thing.
Sir Philip Green didn't invest in the digital business just like rival Zara and so failed to kee...
For Christmas trade, independent business owners are cautiously optimistic. Have they lost the opportunity to make money?
In a toyshop, electric toy cars are at discounts to encourage customers to buy.Credit to Peiyun He
England’s current lockdown will end on Wednesday 2nd December. Shops, gyms and personal care services can reopen. Meanwhile, Christmas is around the corner. For retailers, the Golden quarter – which incorporates both Christmas and Black Friday – will be critical this year.
UK shoppers are planning to spend an average of £346 on Christmas gifts this year, according to an annual study by American Express . This is 11 per cent more than a year ago, with Brits spending £312 on Christmas presents in 2019.
However, some shops might have already missed the opportunit