Youth participation in #PacketInWalkers Campaign: Promotion or not?
Crisps company Walkers is under the radar by the youth of UK as their #PacketInWalkers recycling campaign was earlier criticized as a publicity stunt. In defence of the company, Executive Director, David Babbs told The Guardian: “The public will be watching to make sure the new recycling scheme isn’t just a PR stunt.” However, some youngsters criticized the movement for limiting it to just the Walkers brand, while some others also showed scepticism about the effectiveness of the campaign.
Why are we only targeting Walkers and not all the other crisp companies who use plastic?! #PacketInWalkers
— Leah Benthin (@leahbenthin) September 26, 2018
Don’t really get this protest. Surely not buying their product would make far more sense?
— Jon Liversedge (@JLiversedge) September 25, 2018