Tuesday, June 22News For London

Tag: Urban Outfitters

London Youth Charity: Buy the T. Not the stereotype

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London Youth, a charity organisation with a mission to improve the lives of young people in London have collaborated with sportwear apparel Champion. The new campaign has been launched with the aim to challenge negative youth stereotypes and raise awareness of the power of good youth work. London Youth stand  at Urban Outfitters  photo by Mariam Gambo Established since 1887 the charity launched their first high profile collaboration in stores such as Urban outfitters and Champion on regent street. Through a limited edition of T-shirts designed by London based graphic designer Tim Head, the charity uses the personal stories of five young people to tailor the message and art on the clothing. Tim Head, the man behind the art shares his thoughts on the process of making the t-shirts