Friday, September 22News For London

Tag: trend

Let me show you how to Hygge!

Let me show you how to Hygge!

Audio, Blogs, Culture, Fashion, Food, Social media
Hooga? Hhyooguh? Heurgh? No, “Hygge” is pronounced HOO-guh (with an old-timer car horn) which you may as well pronounce it right as it is ‘the key to happiness’ … or at least that’s what they say. (credit: Pinterest) Hygge is a Danish term broadly translated as everything from “creating intimacy”, “cosiness of the soul”, “the absence of annoyance” to “taking pleasure from the presence of soothing things”. Well … it seems the pronunciation isn’t that difficult after all. But however broad and abstract the concept of hygge may be, it has become a hype so suddenly and inescapably that the word “Hygge” itself has received an extraordinary spike in coverage. In 2016, the figure of the word alone has shot up to more than 200 pieces in national newspaper, roughly speaking, that’s 400 per ce