Monday, June 14News For London

Tag: Toys

‘Sheroes’ Barbie doll fails to capture UK audience

Culture, News, ReportingWeek2
Mattel’s Special Collection of women empowering Barbie dolls –sheroes- have been a huge hit in the US, but even with the gifting season upon us, there is barely any notice of them here in London. Ava DuVernay is an academy award nominated film director and writer. She became a household name after her much acclaimed film – Selma, which chronicled the historic voting rights campaign by Dr Martin Luther King was a big hit this past year. Ava can now add a collector’s edition Barbie doll of herself on her mantel piece along with only 1000 other people worldwide. Mattel fashioned a limited edition doll after her to add to their Sheroes collection of empowering dolls. These dolls are designed off of female heroes who inspire girls by breaking boundaries and expanding possibilities for

Toy retailers bow to public pressure and go gender neutral

Culture, News, ReportingWeek2
Fourteen major UK retailers have dropped signs indicating ‘boys’ and ‘girls’ toys in the last three years, according to a report that will be released on Thursday. Toys R Us and Tescos are just two of the 14 retail companies that have dropped gender specific signage, as according to a report that will be released by organisation Let Toys be Toys, a non for profit organisation which fights against gender specific toys for children. Jo Jowers, volunteer spokesperson from Let Toys be Toys told Westminster World: “We want kids to play with everything. We are not demanding for all toys to be gender neutral, we want toys to not be marketed on a gender specific basis.” Since its establishment in 2012 the organisation has gained huge support from parents and celebrities alike. “I’m g