Thursday, September 16News For London

Tag: Old Street Station

London pop-up shop tackles egg freezing

London pop-up shop tackles egg freezing

Health, News
Timeless, a pop-up shop in London's Old Street Station, is offering women advice about freezing their fertility. The shop may only be there this week, but the service on offer is timeless. Timeless is a fictional beauty brand and public engagement project designed to inspire conversations about egg freezing for non-medical reasons, also known as social egg freezing. There is nothing for sale at the pop-up shop. Instead there are displays about age and fertility, the process of egg freezing and ironic perfumes with names such as "Promotion or Procreation", "Eau so Pressured" and "Man's World".   Twitter users visiting the pop-up shop posted the following on Twitter. Fascinating #eggfreezing pop up shop by @_time_less at Old Street station. Very clever display. Food