Saturday, January 16News For London

Tag: marketing

New fitness app targets your fatty food pictures on Instagram

Culture, Health, ReportingWeek2, Social media
Christmas is a time of indulgence. So is it really necessary to have our Instagram food pictures highjacked by a fitness app? Health and fitness company Nomnom have been targeting Instagram users posting pictures of unhealthy food on their feeds. Cycling blogger Jools Walker, whose 87 week old post of a portion of chips was commented on by Nomnom's Instagram account, london.fitness.app, said: "Is this the new way for fitness apps to get you to join them? By shaming you on your Instagram pictures of food? "It's an incredibly insensitive strategy, if you can call it that, to try and get people to 'join your revolution' by commenting on photos like that - if your intention is to make people feel atrocious for eating ." Nomnom has distanced themselves from the strategy, saying...