Would you do anything to be beautiful? Some people are killing themselves in the pursuit of lighter skin and using skin bleaching products. A trend for young men to whiten their skin is emerging. But, why? It seems lately more Dancehall artists are singing about wanting to have lighter skin. There appears to be a growing trend for young men in London from Afro-Caribbean, African, Asian and mixed-race backgrounds to bleach their skin. These Londoners are going to extremes to lighten their skin, risking their health using banned toxic lotions, gulping down dangerous whitening pills and washing with caustic soap. Certain East London shops are currently facing a £20,000 fine for being caught selling toxic skin lightening cosmetics.
As the “Black lives matter” campaign rages on in the USA, some may be asking how much of it has reignited black pride sentiments in countries like the UK. Just before the largest natural hair show “Natural Hair week” kicks off in London, Manchester, Leeds and Birmingham from 30 April to 7 May, we take a look at how hair is becoming a revived statement of black pride among women living in the UK. Black hair, black pride The 60s and 70s are quite significant for black civil rights movements in America and the creative forms of protest that black Americans used to draw attention to self-determination. Elaborate hairstyles became some of the big statements adopted by black icons like Grace Jones, Diana Ross, The Jackson 5, Lionel Richie and the commodores among others, to reflect pride a