Wednesday, August 4News For London

Tag: Hamleys

Hamleys annual Christmas Toy Parade

Hamleys annual Christmas Toy Parade

children, Culture, Entertainment
The countdown to Christmas is in full swing as the world's largest Hamleys toy parade took place on Sunday 19th November 2017 in Regent Street. The Christmas Toy Parade attracted over 800,000 Londoners and even tourists that have come from around the world to enjoy and even take part in this annual parade. Why is this event so important? Hamleys is the oldest and largest toy shop in the world selling more than 50,000 toys in the flagship store. By 1837 Hamleys was a London landmark and the toy store moved to its current site on Regent Street in 1881. Regent Street was transformed into a festive wonderland as it featured a marching cast of over 300 children's characters including Scooby Doo, Buddy the Elf, Sonic the Hedgehog and Peppa Pig. There were entertainers da...

‘Sheroes’ Barbie doll fails to capture UK audience

Culture, News, ReportingWeek2
Mattel’s Special Collection of women empowering Barbie dolls –sheroes- have been a huge hit in the US, but even with the gifting season upon us, there is barely any notice of them here in London. Ava DuVernay is an academy award nominated film director and writer. She became a household name after her much acclaimed film – Selma, which chronicled the historic voting rights campaign by Dr Martin Luther King was a big hit this past year. Ava can now add a collector’s edition Barbie doll of herself on her mantel piece along with only 1000 other people worldwide. Mattel fashioned a limited edition doll after her to add to their Sheroes collection of empowering dolls. These dolls are designed off of female heroes who inspire girls by breaking boundaries and expanding possibilities for

Toy retailers bow to public pressure and go gender neutral

Culture, News, ReportingWeek2
Fourteen major UK retailers have dropped signs indicating ‘boys’ and ‘girls’ toys in the last three years, according to a report that will be released on Thursday. Toys R Us and Tescos are just two of the 14 retail companies that have dropped gender specific signage, as according to a report that will be released by organisation Let Toys be Toys, a non for profit organisation which fights against gender specific toys for children. Jo Jowers, volunteer spokesperson from Let Toys be Toys told Westminster World: “We want kids to play with everything. We are not demanding for all toys to be gender neutral, we want toys to not be marketed on a gender specific basis.” Since its establishment in 2012 the organisation has gained huge support from parents and celebrities alike. “I’m g