Saturday, June 23News For London

Tag: food waste

East of England Co-op fights food waste with new initiative

East of England Co-op fights food waste with new initiative

Food, London
East of England Co-op has announced that it will start selling products past their 'best before' date for 10p. In an effort to cut back on food waste, East of England Co-op will become the first major retailer to sell food beyond its 'best before' date. The move is a part of the company’s new campaign: The Co-op guide to dating. It will use slogans such as 'Don’t be a binner, eat it for dinner' to encourage people to participate. East of England Co-op has teamed with Waste and Resources Action Programme to fight food waste. WRAP estimates that by improving labelling, the UK could save up to £1bn of food waste each year. WRAP believes that 360 million meals can be re-distributed by 2025. While East of England Co-op is the first company to implement selling beyond the 'best before' da
Don’t be a binner, have it for dinner: millenials targeted over food waste

Don’t be a binner, have it for dinner: millenials targeted over food waste

Business, Environment, Food, News, Tech
Waste reduction charity Wrap is poised to launch an anti-food waste campaign focused on 18-34 year olds living in urban areas. Research shows that millennials are the generation that throws away most food. In the UK more than £13bn of edible food was thrown out in 2015 Photo: Wrap A Wrap spokesperson told Westminster World: "We will be using a targeted approach to reach the right people using Facebook, YouTube, Twitter and Instagram – all channels we know are popular with our target audience. We’re advertising our content to ensure we really reach the right people and not just our existing fans and followers." Food waste is the third largest source of greenhouse gas emissions after China and the US according to the UN Food and Agricultural Organization. Take #ClimateActio