Tuesday, June 22News For London

Tag: #FirefightingSexism

Fireman to firefighter: LFB combats discrimination in anti-sexism campaign

Fireman to firefighter: LFB combats discrimination in anti-sexism campaign

Breaking News, News
The London Fire Brigade (LFB) launched this month a new anti-sexism campaign called #FirefightingSexism, which promotes the switch from the masculine 'fireman' label to the gender neutral 'firefighter' when referring to the profession. The campaign, which already gained significant traction on social media, aims to eradicate stereotypes that firefighting is exclusive to men. The LFB cited internal research that revealed there are still women put off by the job because of the label and its masculine portrayal in the media. Dany Cotton, the first female Commissioner of the London Fire Brigade, is spearheading the drive toward a more diverse LFB. “One thing for me that I still find really upsetting is the fact that lots of people still use the word ‘fireman’,” said Cotton on BBC Radio 4’