Thursday, June 21News For London

Tag: East of England Co-op

East of England Co-op fights food waste with new initiative

East of England Co-op fights food waste with new initiative

Food, London
East of England Co-op has announced that it will start selling products past their 'best before' date for 10p. In an effort to cut back on food waste, East of England Co-op will become the first major retailer to sell food beyond its 'best before' date. The move is a part of the company’s new campaign: The Co-op guide to dating. It will use slogans such as 'Don’t be a binner, eat it for dinner' to encourage people to participate. East of England Co-op has teamed with Waste and Resources Action Programme to fight food waste. WRAP estimates that by improving labelling, the UK could save up to £1bn of food waste each year. WRAP believes that 360 million meals can be re-distributed by 2025. While East of England Co-op is the first company to implement selling beyond the 'best before' da