Wednesday, October 24News For London

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Don’t be a binner, have it for dinner: millenials targeted over food waste

Don’t be a binner, have it for dinner: millenials targeted over food waste

Business, Environment, Food, News, Tech
Waste reduction charity Wrap is poised to launch an anti-food waste campaign focused on 18-34 year olds living in urban areas. Research shows that millennials are the generation that throws away most food. In the UK more than £13bn of edible food was thrown out in 2015 Photo: Wrap A Wrap spokesperson told Westminster World: "We will be using a targeted approach to reach the right people using Facebook, YouTube, Twitter and Instagram – all channels we know are popular with our target audience. We’re advertising our content to ensure we really reach the right people and not just our existing fans and followers." Food waste is the third largest source of greenhouse gas emissions after China and the US according to the UN Food and Agricultural Organization. Take #ClimateActio