Saturday, January 16News For London

Tag: Christmas Toys

Toy retailers bow to public pressure and go gender neutral

Culture, News, ReportingWeek2
Fourteen major UK retailers have dropped signs indicating ‘boys’ and ‘girls’ toys in the last three years, according to a report that will be released on Thursday. Toys R Us and Tescos are just two of the 14 retail companies that have dropped gender specific signage, as according to a report that will be released by organisation Let Toys be Toys, a non for profit organisation which fights against gender specific toys for children. Jo Jowers, volunteer spokesperson from Let Toys be Toys told Westminster World: “We want kids to play with everything. We are not demanding for all toys to be gender neutral, we want toys to not be marketed on a gender specific basis.” Since its establishment in 2012 the organisation has gained huge support from parents and celebrities alike. “I’m g