Toy retailers bow to public pressure and go gender neutral
Fourteen major UK retailers have dropped signs indicating ‘boys’ and ‘girls’ toys in the last three years, according to a report that will be released on Thursday.
Toys R Us and Tescos are just two of the 14 retail companies that have dropped gender specific signage, as according to a report that will be released by organisation Let Toys be Toys, a non for profit organisation which fights against gender specific toys for children.
Jo Jowers, volunteer spokesperson from Let Toys be Toys told Westminster World: “We want kids to play with everything. We are not demanding for all toys to be gender neutral, we want toys to not be marketed on a gender specific basis.”
Since its establishment in 2012 the organisation has gained huge support from parents and celebrities alike.
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