‘Sheroes’ Barbie doll fails to capture UK audience
Mattel’s Special Collection of women empowering Barbie dolls –sheroes- have been a huge hit in the US, but even with the gifting season upon us, there is barely any notice of them here in London.
Ava DuVernay is an academy award nominated film director and writer. She became a household name after her much acclaimed film – Selma, which chronicled the historic voting rights campaign by Dr Martin Luther King was a big hit this past year.
Ava can now add a collector’s edition Barbie doll of herself on her mantel piece along with only 1000 other people worldwide. Mattel fashioned a limited edition doll after her to add to their Sheroes collection of empowering dolls.
These dolls are designed off of female heroes who inspire girls by breaking boundaries and expanding possibilities for