The ASA (Advertising Standards Agency) has recently released a report which describes the clamp down on advertising codes. The new review aims to bring an end to body shaming, gender stereotypes and the idea of the perfect image.
Everywhere you go, you are told how you should dress, what you should look like and who you should be.
A major factor in this is advertising houses capitalising on increasing people’s insecurities. This is about to stop.
The ASA has said “Our review shows that specific forms of gender stereotypes in ads can contribute to harm for adults and children. Such portrayals can limit how people see themselves.”
37% of respondents in a survey taken, agreed that the advertising industry has a responsibility not to use gender stereotypes, as reported by the Gender Stereotyping in Digital Advertising Survey.
The future of advertising is rapidly changing. This will mean that the pressures of conforming to the perfect body image will soon be a thing of the past.
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