Wednesday, April 25News For London

Poor viewing figures throw The X Factor into doubt

The future of ITV talent show The X Factor is unclear after the series attracted its lowest ever finale viewing figures last night. 

Plató_Factor_X

(Picture courtesy of Wikimedia Commons)

Yesterday’s final, the series’ twelfth, attracted under half of the 17.2 million viewers who tuned in to watch the finale in 2010, and a million fewer than last year.

Jake Kanter, news editor at Broadcast magazine, said the future of the show was uncertain after 2016, when ITV’s licence for the show expires.

“ITV has just poached The Voice from the BBC, so it will have two high-profile singing competitions, and there might not be room for both.

“This hasn’t been a great series – ratings have been very poor. They’ve had fantastic talent – Louisa [Johnson] is a very good winner – but the series has been beset by problems.

“However, The X Factor is still ITV’s sixth-biggest show, so to cancel it would be ballsy. It’s important to remember that context,” he told Westminster World.

The X Factor finals

2015

8.4m

2014

9.4m

2013

9.7m

2012

11.1m

2011

13.1m

2010

17.2m

2009

15.6m

2008

13.2m

2007

11.5m

2006

10.3m

2005

9.3m

2004

9.7m

Yesterday’s final was won by 17-year-old Louisa Johnson in a live programme which also featured performances from Coldplay and Adele.

The two-hour show, staged at Wembley Arena, attracted 8.4 million viewers, overnight figures from ratings agency Barb show.

The X Factor ratings are behind those of its other major entertainment shows I’m a Celebrity…Get Me Out Of Here! and Britain’s Got Talent.

Kanter also said that ITV had attracted some criticism for changes it had made to this series. “ITV has been honest about the tweaks it’s made. But if you look at Strictly [Come Dancing], you can see that shows don’t have to make changes every year.”

ITV declined to comment on its plans for The X Factor.