Pizza hut have been forced to apologise after running a promotion in conjunction with The Sun. The brand has been faced with a barrage of criticism from consumers threating to boycott. Two weeks earlier Paperchase was criticised after running a similar promotion with the daily mail.
We apologise for any offence caused as a result of this partnership. The aim of this offer was simply to give our customers the chance to enjoy a free pizza to share with their family and friends.
— Pizza Hut DeliveryUK (@pizzahutdeliver) December 2, 2017
Stop Funding Hate, a group who try to persuade advertisers to pull their support for publications like the daily mail and The Sun is now involved.Releasing a statement on twitter after the apology.
Hi @PizzaHutDeliver – we understand that you need to run promotions, but did you know that the Sun had been called out for “hate speech” by the United Nations? https://t.co/JZsqPBPGfE https://t.co/iZCUPrO1BT
— Stop Funding Hate (@StopFundingHate) December 2, 2017
While Customers have taken to twitter to express their feelings saying that Pizza Hut was now “finished” in Liverpool, where the sun is boycotted already. Other users are confused as to why an apology was issued at all. “I don’t read the sun but you will offend many more by apologising to a small minority who are trying to be censor free speech.”
The sun has refused to comment. However, have confirmed that the promotion will still go ahead.