Sunday, April 18News For London

No Swipey. No Likey.

Picture this. You are at a bar or even a coffee shop, you see a cute guy. You just made eye contact but he is not coming over to talk to you. What do you do?

As a female, it is hard to start initial conversation with a guy you like, or a guy that you have just met in a public place. Traditions teach women that it is a male’s role to chase the girl. If he is interested in you he will speak to you.

As we roll into 2018, this statement could not be more wrong. Traditional notions on dating are flying out the window. Female empowerment is bigger than ever and that is thanks to the rise of dating apps.

Tinder seems to be a thing of the past now that Bumble has made a beeline to the forefront of dating apps. Bumble stands outs. Bumble gives women the power to make the first move, instantly swiping away all traditional dating guidelines.

Women have to start the conversation first. Photo Credit: Mishelle Thurairatnam

A recent Forbes article said: “By letting women make the first move, Bumble has amassed over 22 million registered users, to closest competitor Tinder’s 46 million, and at more than 70% year-over-year growth, to Tinder’s roughly 10%, it’s closing the gap quickly.”

London is loving bumble. One female user said: ‘I have a date for every night this coming week. It’s with people I started the conversation with. I am in my own comfort-zone.”

Tinder, on the other hand, has a stigma for being the ‘hit it and quit it’ app. Tinder is known for last minute hook-ups and late night booty calls and more often than not, men think it is okay to suddenly start sexualising conversations within seconds of matching.

One user recalling her experience said: “The first time I downloaded Tinder I was optimistic. I had just gone through a break up and my friends were encouraging me to have some casual fun. Tinder seemed perfect for this… however I was horrified and soon deleted the app. One conversation in particular put me off online dating. I had just swiped right for this attractive guy, he then messaged me saying, ‘Isn’t it funny how they let you use Tinder in prison.’ I just deleted my account straight away.”

Not only is Bumble empowering women in dating. Bumble BFF was launched in October 2016, allowing women to continue blossoming girl power by finding potential girl best friends. October 2017, and Bumble strikes again by allowing women to take control in their careers with Bumble Bizz. It seems like Bumble is the force behind women taking over the world.