Many of us rely on Google results and YouTube videos to learn new things. Whether you want to learn how to tie a tie (didn’t mum teach you?), which phone to buy or what colour to wear this spring – there is always an instructional video that can help. By Deeksha Sharma Sub-editor- Samiksha Pattanaik
The same applies to parenting. Guides are found in books, magazines, online and now, thanks to Channel Mum can be found as a series of video blogs.
“No one can be perfect,” says Freegard, “It’s all about being good enough.” After the popularity of Netmums, the YouTube channel aims to connect people with the more emotional aspect of being a mother.
“These websites are more like dating sites for mums where they can share experiences,” she adds.
A generation of technology-savvy mums are using YouTube as a platform to bring parental guidance to the 21st century. Some people feel that the growing parenting guide industry has killed the natural parental instincts. Freegard agrees that’s true in some sense, but adds: “In the kind of nuclear family set up we live, the websites provide that extra bit of information needed.”
Freegard describes how she became a mum for the first time: “I was the first among my group of friends, away from my family and no one from my extended family was available either. I felt the need of some information.”
Now, with three children with her oldest now aged18 , Freegard and Netmums are collaborating with existing video bloggers for this new project.
“We are encouraging hundreds of new mums to start blogging, making videos and posting online,” she says.
Mum is likely to capture some real life experiences of new mums which might just make viewers shout, “that is exactly what happened with me!”