London has been one of the most popular holiday destinations in the world, but now it exceeds rivals such as New York and Paris on social media.
The words “London” and “travel” were tweeted together more than 630,000 times in 2015, which is 200,000 more than the next most popular cities, Paris, New York, Rome and Tokyo, according to London & Partners, the Mayor of London’s official promotional company.
The twitter data also shows the word “London” on its own was tweeted more than 81 million times in 2015, which is more than Sydney, Tokyo and Rome combined.
Some of the top words used in association with London include, “art”, “travel” and “fashion.”
— Nadia Novello (@NovelloNadia) March 11, 2016
— Adam Blue (@Art4anyone) March 11, 2016
Commenting on the data, Rod Favaron, CEO of Spredfast for London & Partners said: “Social data is always a valuable resource for understanding what interests viewers, consumers, and even travelers. With London’s cultural, historic, and unique entertainment offerings, it’s no surprise that this location is the top travel destination
Additional research highlights that the London Eye was the most tweeted about attraction in the capital last year, followed by the British Museum and the Natural History Museum in second and third place.
London is also shown as the most ‘selfied’ city on Instagram.
The Mayor of London, Boris Johnson said: “This online chatter is translating into record breaking visitor numbers. With another fantastic year of world-class events in store, we look forward to welcoming even more fans of London throughout the coming months and the years ahead.”