Cloak and Dagger Tattoo Parlour celebrated their anniversary with their annual charity flash tattoo event.
The Shoreditch-based parlour hosts a charity event every year to celebrate the anniversary of the store’s opening. Pre-drawn, or “flash” tattoos are offered all day at a discounted flat rate of £100.
This year, all of the proceeds went to the First Love Foundation, a Tower Hamlets charity that, in addition to food bank services, offers support and advice to one of the most deprived boroughs in London.
Denise Bentley, a representative of First Love Foundation, was “overwhelmed” by the support from Cloak and Dagger.
“As is often the case, I have never met the people from Cloak and Dagger. We just received an e-mail saying that they wanted to help.”
The First Love Foundation is a small charity run by six individuals. They rely heavily on fundraising and donations to provide services such as a dedicated project worker, career advice, and counselling support for their clients.
The goal of the foundation is to treat the causes of poverty rather than the symptoms – which means they rely on so much more than food donations.
The final count hasn’t been made, but it’s thought that between tattoos, tips, and t-shirts, this year’s event raised over £2500.
“We just want to extend a huge thanks to Cloak and Dagger and everyone who participated in the event and got a tattoo,” said Bentley.
This was the fourth annual charity event for Cloak and Dagger.
“We do it every year on the shop’s birthday,” said Tom Hartley, a store employee. “Every year everyone here draws up a set of flash. Each tattoo takes about two hours and all the money goes towards a charity.”
“Everyone tries to get through about three in the day, but it can be more or less depending on the artist.”
Cloak and Dagger had seven artists working the event, who were able to complete 24 tattoos.
While the shop didn’t open until 11 a.m., there was a queue of over 20 people by ten o’clock. Dave Watson, who got in line at around nine a.m., was happy to support the cause.
“I’ve lived here in this area for three years, and I think it’s a great cause,” Watson said. “It’s great that it’s supporting the local area that it’s in.”
The event was followed by a party with drinks provided by Sailor Jerry, the iconic tattoo art and rum company.
Last year, the shop raised £2470 for IA, the Ileostomy and Internal Pouch Support Group.