Rihanna’s Fenty Beauty has been named as one of TIME’s 25 Best Inventions of the Year. And it’s no wonder, as it was immediately celebrated for its quality and inclusivity when it launched earlier this Autumn.
In her interview with the publication, the pop singer said, ” [She] never could have anticipated the emotional connection that women are having with the products and brand as a whole.”
Having launched with 40 foundation shades and an ad campaign with models of various skin types and tones, Fenty Beauty has cemented itself in the beauty industry. It will be exciting to see where the brand goes from here. “The options are pretty much unlimited in the world of beauty, and [she loves] challenges, so [she’s] going to continue to have fun and push the boundaries in this industry.” says the Grammy award winner.
Fenty Beauty has recently released the limited edition, Galaxy Collection, which Queen Riri described as “Glitter on glitter on glitter”, so, perfect for creating your next Christmas party look.
Nike Pro Hijab and a portable breast pump (Willow Pump) are also included on TIME’s 25 Best Inventions of the Year list.