Thursday, February 25News For London

Cultural appropriation amongst young people, has it gone too far?

An online debate has started over accusations of singer Ariana Grande blatantly imitating black people by speaking with a ‘blaccent’.

Source: Wikipedia

During an interview with billboard, Ariana Grande spoke about various childhood photographs. One photo that showed Grande as a toddler eating a cookie, to which she responded by saying: “I’, like a b***h, that’s my cookie, that’s my juice, okay. Carry on. Thank you next, that’s what this baby picture says.”

On social media some users are defending the singer whilst others have lost respect for Grande.

Joe Parri, 24 said: “People are stealing other people’s cultures and satire shows have also played a part in normalising it.”

Not only television programmes but advertising is also using cultural appropriation to reach out to young people.

Krupali Cescau, from a branding agency said: “43 percent of 18 to 30 year olds think brands being involved in culture is a good idea, so the door is definitely open for companies to prove they can be trusted with something so precious.”

While the survey conducted by Cescau shows only a third of young people feel that advertising represents them and their communities accurately.

Dolce and Gabbana recently came under fire after a media campaign showing a Chinese modal struggling to eat Italian food with chopsticks. The advert garnered attention on social media, with users saying that Dolce and Gabbana had crossed the line.

Emily Green, 23 said: “I’m sick of companies taking things from our culture and using it to monetize for their own benefit.”

While it may be coming the norm with celebrities and other public figures using cultural appropriation. Cescau believes that if they want to reach out to young people, they must show an understanding of them and appreciate what young people do.