Rental fashion is taking over giving you a chance to rent the most luxury streetwear in the industry. Now that London fashion week is on its way, taking place on the 16th & 17th of February 2019. We get to know the prices of the most highly anticipated streetwear brands such as Off-white by designer Virgil Abloh with prices starting from £900. Off White jacket by Virgil Alboh With the rise of the value of these new brands we also get to experience the rise of rental fashion. Alize Demange, who has just opened a pop up shop in London is giving the chance to young people to rent designer items, trying to create a new trend.