Busy store front in Oxford Circus| Photo Credit: Anjali Coronavirus restrictions have had an enormous impact on our daily lives; from jobs to consumer habits and social distancing, businesses and individuals are continuously adapting to survive the lockdown/tier system cycle. The clothing retail market has experienced economic impact across the scale – from businesses increasingly relying on online sales, to some going into administration. The hospitality sector has suffered too, and currently operates under restrictions to support social distancing. Tier 2, the category London is in, does not include restrictions on clothing retailers re-opening since the latest lockdown was lifted last week. Shops like Primark kept some of their branches open through Thursday night.
Arcadia Group faces downfall due to the pandemic which brings an end to the empire. Photo credits by Rashi Agarwal Sir Philip Green is the owner of the retail empire Arcadia group that owns high-street brands like Topshop, Topman, Burton, Dorothy Perkins, and Miss Selfridge. Amidst the lockdown, the stores saw a significant drop in footfall while putting 13,000 jobs at risk. Is COVID-19 the only reason for the fall of this huge empire? Why didn't the Arcadia group invest in digital marketing like other brands? Even before Coronavirus took over the world, Arcadia group was struggling against the new online-only fashion retailers like Asos, Boohoo, and Pretty Little Thing. Sir Philip Green didn't invest in the digital business just like rival Zara and so failed to kee...
US Vogue recently released their December 2020 issue, featuring British singer Harry Styles who wore a lace-trimmed Gucci ball-gown dressed with a tuxedo jacket. Styles brought this genderless fashion to the public, encouraging others to not feel restricted to the clothes by their assigned gender. Harry Styles in US Vogue. Photo credited by Tyler Mitchell Dominic-Afsheen Akhavan-Moossavi, who is one of the educators in UK to run a genderless fashion course told Women's Wear Daily - a fashion industry trade journal which is also known as WWD: "I do think genderless fashion is becoming mainstream, or at least it’s being more widely discussed and shifting into the mainstream consciousness." Photo credited by Leto Chen Leto Chen - a graduate of Menswear Fashion at Lond
Rental fashion is taking over giving you a chance to rent the most luxury streetwear in the industry. Now that London fashion week is on its way, taking place on the 16th & 17th of February 2019. We get to know the prices of the most highly anticipated streetwear brands such as Off-white by designer Virgil Abloh with prices starting from £900. Off White jacket by Virgil Alboh With the rise of the value of these new brands we also get to experience the rise of rental fashion. Alize Demange, who has just opened a pop up shop in London is giving the chance to young people to rent designer items, trying to create a new trend.