One year later, the dress that became an online sensation due to controversy over its true colours, will soon be the subject of peer reviewed Journal of Vision.
The Journal of Vision is an online, free-access, peer-reviewed scientific journal devoted to all aspects of visual function in humans and other organisms. It is published by the Association for Research in Vision and Ophthalmology (ARVO), an international organization that advances research worldwide into understanding the visual system and preventing, treating and curing its disorders.
The journal’s publishers will produce a special edition devoted to the dress revealed Slate, an on-line academic publication of health and science articles. Pascal Wallisch, Professor in the department of Psychology at New York University, wrote that the meme had inspired a number of scientific experiments necessitating the exclusive edition.
She said: “We had a theoretical understanding, of course. Most colour vision scientists agree that, on a basic level, people use colour information to distinguish objects (eg to pick out bright -red berries from a background of green foliage) But the colour information that reaches our brains must be processed and interpreted.”
The dress, owned be Cecilia Bleasdale, did not just cause controversy over its true colours but over who owns copyright of its photography after it was published all over the internet from Tumblr. The Guardian later reported that talks were on-going between Bleasdale and Buzzfeed over copyright issues.
YouTube based video magazine Naija quoted Ian Johnson of Roman Originals, the British clothing company that produced the dress, as saying: “We were absolutely ecstatic about the reception of our fabulous blue and black dress.” After making more sales from it, the company offered Bleasdale another dress. They however went quiet when she mentioned that she had expected more reported The Guardian.
The dress also attracted tweets from celebrities
like Lady Gaga, Taylor Swift and Kim Kardarshian.
Sub-edited by Judit Serra