Monday, December 17News For London

Black Friday: Most Londoners are no fan of it

One of the busiest days for shopaholics when almost all the major retailers have a host of deals to offer, Black Friday is losing its importance in London. 

Black Friday sales start in Oxford Street, London ©Barkha Goenka

As Black Friday on November 23rd is beckoning, we asked Londoners in Oxford Street whether they are looking forward to that day. Black Friday annually takes place on the fourth Friday of November yet, for commercial reasons, most shops already start their discounts on a Monday before.

It was no surprise that some of the people that we met were already carrying bags when leaving renowned shopping malls such as John Lewis, House of Fraser and Selfridges and didn’t really care about the special Friday sale. While few were actually excited and were planning for the sale.

In fact, Black Friday divides opinion and contrary to common belief, most people in the capital prefer doing their shopping according to their mood and not based on sales.

For Sally, 23, Black Friday is a day like any other, which often flatters to deceive and the fact that she did not even know what day it is taking place, is a testament to it.

“Black Friday? I don’t even know when it is. Is it today?”

“Anyway, I would prefer to buy online as it would be more convenient and to avoid queues”.

Samantha, a customer at Debenhams, sang from the same hymn sheet:

“I am not planning to attend Black Friday as I might buy online. I have seen there are many discounts but I don’t bother fighting with people so I might just buy online, although I don’t see a big difference in terms of prices”.

Regardless, the retail industry was expecting more customers these days. “Some people are already asking about the discounts, but we already have a 17% off on perfumes” commented a John Lewis’ employee. But they recognize “most shopping is happening online”.

Sakshi, a 37-year-old tourist said she would buy from her smartphone in order to avoid queues: “I will buy online. I am planning to buy a TV and a smart-phone”